Every year, an empty Bed Bath & Beyond turns into a Spirit Halloween. Then right after Halloween, it vanishes. How does a business that disappears for most of the year pull in big money? Spirit’s parent company, Spencer Spirit Holdings, made an estimated $1.9B in 2023. In this explainer, Tara breaks down the “work smarter, not harder” model behind Spirit’s success: why it skips year-round leases, how it flexes up and down with tens of thousands of seasonal workers, and what WeWork got wrong.
Whether you run a business or just want to work a little less, here’s a question to chew on: what’s one thing you’re treating as permanent that could be temporary? Let us know in the comments
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BOSSY, hosted by Tara Reed, helps small business owners and career hustlers get more confident, so they can level up their career, their business, and their life.f you like the show, leave us a review and share with a friend!
