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Episodes

35
July 25, 2024

A Guide: Using Social Media Ads to Grow Your Business

In this episode: Tara shares the strategies she uses for targeting Facebook ads that can help you get customers for your business Why you especially need to know your numbers for ads How calculate ROAS for your ad-spend Figuring out which ads to use 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikT...
33
June 6, 2024

Pulling Yourself Out of the Spin Cycle and Handling Difficult Clients

In this episode: Katie and Tara rant and reflect about their most annoying experiences dealing with clients and offer advice for each other for how to overcome those experiences Drawing the line with your clients (and teaching your staff how to do so as well) How to pull yourself out of the ‘Spin Cycle’ (aka stuck in your own thoughts) when negotiating with clients 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watc...
32
May 23, 2024

Capturing Attention with Gary Vee

In this episode: Serial entrepreneur, OG content creator, and best-selling author Gary Vaynerchuck hops on the pod to talk about his new book, Day Trading Attention How Gary is constantly creating content— and how it helps grows his businesses Why you should focus on attention rather than content type Gary shares his insights about a world without TikTok…and what app is coming next PLUS Gary’s genius tips for hiring top talent 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://...
31
May 16, 2024

What Working at Twitter under Elon Musk Taught Dr. Rumman Chowdhury About Leadership

In this episode: Rumman Chowdhury, PhD, founder and CEO of Humane Intelligence, joins the pod to talk w/ Katie and Tara about the reality of running a nonprofit in tech Rumman shares stories from working at Twitter before and after Elon Musk took over and what it taught her about ethics in tech and AI Why Rumman chose to build a tech nonprofit instead of a for-profit company How to track KPIs, attract and retain top talent with a low budget You can read more about Rumman's work here: https:...