Just like Ross Gellar from Friends, we've all had our fair share of pivots. Some go smoother than others. Melissa Ben-Ishay's pivotal moment started when she was fired from her media planner job in 2008, which led her and her brother to build Baked by Melissa. Nearly 20 years, 400 million cupcakes, and $500M+ in sales later, Melissa's walking us through her journey along the fired-to-founder pipeline.
In this episode, we get into all three flavors of pivot (forced, chosen, and accidental) and how to know when it's actually time to make the leap. For Melissa, that time was in 2019 when the CEO seat opened up unexpectedly. Now, since stepping out of her role as CEO, she reflects on what it took to convince herself she could lead at that level in the first place, and the balancing act she’s practicing in her post-CEO life.
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BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. If you like the show, leave us a review and share with a friend!
