How does a $75K-a-year podcast host turn into the founder of a $500M media company?
Alex Cooper went from a $75K salary in 2018 to a $60M Spotify deal in 2021, a $125M SiriusXM deal in 2024, and a company (Unwell) now valued around half a billion dollars. But the real plot twist is what she did way before the big checks: she renegotiated.
In 4 minutes, we break down:
→ How Alex’s deals grew with her value
→ Why “it’s already signed” isn’t a law of nature
→ The milk negotiation that proves anything is negotiable
→ How to apply this at your own scale (no $125M deal required)
Mull it over: Your responsibilities changed, but did your contract? Let us know: what agreement are you still honoring that you’ve outgrown?
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BOSSY, hosted by Tara Reed, helps small business owners and career hustlers get more confident, so they can level up their career, their business, and their life.f you like the show, leave us a review and share with a friend!
